Taking America’s Pastime Into the Future

How these franchises are modernizing the sport to keep up with today’s fans

Created in the U.S., popularized during the American Revolution, professionalized before the turn of the 20th Century—baseball’s roots in this country run deep. But does the sport’s rich history matter to the global fan of the future? What can be done to revitalize what was once known as America’s Pastime and invigorate young fans? Marketing executives from the Atlanta Braves, Chicago Cubs and Boston Red Sox answered those questions and more at Adweek’s Brandweek: Sports Marketing Summit.