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In the same way that brands reimagined marketing to meet new opportunities with the rise of social media, marketers are preparing for —while others are already knee-deep in — the seismic changes brought on by the metaverse. During Adweek’s CMO Summit East, metaverse marketing pioneers from Mint and Artsy explored how brands can meaningfully enter the metaverse.
Letting customers lead the way
While some marketers may be scrambling to play catch-up and plunging headfirst into the metaverse, Everette Taylor, cmo of online art marketplace Artsy, said he’s taking a more laidback approach, one that has consumers at the center.
“When
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