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BOSTON Via positions Raytheon’s Flight Options corporate jet affiliate as offering aircraft and services “On a higher plane” in a new print-based campaign.
The client in Lexington, Mass., spent about $5 million on ads last year and $2 million through July, per TNS Media Intelligence/CMR. Ads will run at least through the first quarter of 2005.
The effort, which debuted last week in The Wall Street Journal and elsewhere, features pictures of the jets and directs customers to call a toll-free number or visit the flightoptions.com
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