Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
I Can’t Believe It’s Not Butter has a history of embracing the fun side of cooking and advertising alike by creating inventive parodies and urging consumers to have fun with the brand. This time, it’s setting its sights on perfume ads for the #NotButterSummer.
The platform continues I Can’t Believe It’s Not Butter’s longstanding commitment to comedic advertising, which dates back to its iconic Fabio pieces of the 1990s that were narrated as suspenseful romance stories, poking fun at the genre that made Fabio a star while selling a plant-based butter alternative.