Take a Big Whiff of I Can't Believe It's Not Butter's Faux Perfume Ad

Get ready for #NotButterSummer

I Can’t Believe It’s Not Butter has a history of embracing the fun side of cooking and advertising alike by creating inventive parodies and urging consumers to have fun with the brand. This time, it’s setting its sights on perfume ads for the #NotButterSummer.