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Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he’s a native New Zealander. He’d once searched for all the Taikas in the world through social media, with somewhat cringe-worthy results.
“It was me and 36 Finnish girls,” the actor-director told Adweek. “I left that Facebook group pretty quick.”
Nowhere in his hunt had he turned up a San Francisco-based company that makes premium coffee, tea and yerba mate drinks fortified with adaptogens.
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