Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

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Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013 with a cheeky Jan. 7 press release. While much of the text was comically redacted, we do know that a 30-second spot from Deutsch L.A. will air during the first quarter, touting one of Taco Bell's "biggest product launches to date." And, well, that's about all the chain's said so far.

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