T3 Hires 3 in New York

Austin, Texas-based T3 (The Think Tank) has installed three senior creatives at its New York office. Group creative director Steve Coulson comes from JWT in New York, where he had been senior partner and creative director, working on the Diamond Trading Company, Unilever, Schick, Smirnoff, Novell, Cadbury Adams and Merrill Lynch accounts. Prior to his six years at JWT, he was a creative director at iXL/Scient, now part of Avenue A/Razorfish. He also was the first digital creative director hired by McCann Erickson in New York. Joining T3 as senior interactive art directors are Mitch Lenzen from Tribal DDB in Chicago and Francesco Bertocci from Atmosphere BBDO in New York, where he was a senior art director.