T-Mobile Taps Industry Vet as New CMO

Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May.

Sievert was was most recently the CEO of tablet gaming firm Discovery Bay Games, but has served in mostly marketing exec capacities during his 22-year career, including positions at Clearwire, AT&T Wireless, Microsoft, IBM and Procter & Gamble.

Andrew Sherrard, T-Mobile's acting CMO since Brodman left the company after 17 years, will resume his duties as svp of marketing for contract business for the company. T-Mobile is the fourth-largest carrier when it comes to wireless subscribers, trailing Verizon Wireless, AT&T and Sprint Nextel.

In a prepared statement, John Legere, CEO of T-Mobile USA, suggested Sievert was the right choice to catapult his brand forward. "Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier," he said.