System That Gives Every 3-by-3-Meter Square an Address Wins Innovation Grand Prix

Pair of R/GA campaigns are also recognized

CANNES, France—The Innovation jury at the Cannes Lions festival tonight handed out its Grand Prix to a fascinating effort to create a global grid of 57 trillion three-by-three-meter squares and give each one a three-word address, which, when adopted, could ease costly, frustrating, growth-limiting and even life-threatening problems in areas that are poorly addressed.

AW+

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