Symantec Moves Creative to Godfrey Q

LOS ANGELES Storage software specialist Symantec has assigned the creative portion of its advertising account to Godfrey Q & Partners, according to sources.

WPP Group’s JWT in Los Angeles had handled creative since 2001.

The agency shift comes in the wake of Symantec’s merger with Mountain View, Calif.-based security software company Veritas Corp. Sources said the newly combined corporation, headquartered in Cupertino, Calif., chose San Francisco independent Godfrey Q in order to keep creative closer to home.

Media will remain within the WPP network, sources said.

Symantec spent $32 million on advertising when JWT picked up the account in 2001, per TNS Media Intelligence; the ad budget rose to $46 million in 2003. Last year, the company spent $40 million.

Representatives from Godfrey Q, JWT and Symantec either declined comment or did not immediately return calls.

Sources said Godfrey Q is expected to launch an estimated $10-20 million global campaign on behalf of the client by January 2006.