swh marking its territory

“For men like you?” Maybe in the wild and wacky Netherlands, it’s every man’s dream to water the White House lawn. But the theme of this Dutch ad, according to its creators at Amsterdam agency SWH, is just as appropriate in the U.S. in these crazy times: “Pissing contest: Even presidents aren’t too mature for FHM.”

That selling proposition is “all about male fun.” And no doubt in some strange way, the Gore and Bush camps, with their legions of attorneys, have been indulging in that in recent weeks—albeit at the country’s expense.