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Gray, Kirk Radio, TV Raise Low-Rate Stays
WASHINGTON, D.C.–Gray, Kirk Vansant Advertising, headquartered in Baltimore, has created a pair of broadcast advertising campaigns for client Choice Hotels International, parent company of Econo Lodge and Quality Inn.
The thrust of each advertising effort is to separate these properties from the typical nightmare experiences travelers might have at discount lodging chains.
The budgets allocated for the two campaigns were not disclosed.
The Baltimore agency created five radio commercials that began airing July 13 for Econo Lodge.
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