@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix

Swedish work honored despite recent furor

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber Grand Prix here tonight for its creator, the agency Volontaire in Stockholm.

A second Grand Prix was also awarded in the Cyber contest—to R/GA in New York for its work on Nike+ FuelBand.

The Curators of Sweden campaign, orchestrated on behalf of the Swedish Institute and Visit Sweden, has been one of the most polarizing marketing campaigns of the year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in