Swardlick Pushes a Healthy Diet

boston—Eating your veggies could become the latest health fad. At least that’s the goal of Swardlick Marketing Group, which launched its first effort for the Produce for Better Health Foundation touting the benefits of consuming fruits and vegetables on a daily basis.

“We are trying to put nutrition as high on the national agenda as tobacco was about 20 years ago,” said Elizabeth Pivonka, president of the foundation in Wilmington, Del. “Especially since obesity levels are on the rise.”

Campaign spending is $4-5 million, according to Pivonka.

One poster shows a high-school girl on an athletic field.