A survey, entitled “Characteristics Study: A Look at the Volume and Type of Custom Publications in America,” was conducted by the Custom Publishing Council via mail this past winter. Results were culled from 350 companies in several industries who completed and returned the questionnaire.
The replies show that average circulation for custom publication titles in 2008 increased 24 percent, and the frequency remained steady at nine times per year. However, the economic downturn had an impact in the paid advertising sector, where custom publications using paid advertising decreased by 4 percent (the third consecutive annual decline).
The number of published custom titles decreased 14 percent, and custom publishing expenditures were down 20 percent, although some of this was due to a shift to online distribution, according to CPC.