Yana Polikarpov

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Dr Pepper Ads, Tour Target Young Latinos

Brand Marketing

Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. “Just like the unique 23 flavors in Dr [...]

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Japanese Artisan Products Pop Up in NYC

Brand Marketing

Japan Brand this month will open a pop-up shop in New York City to introduce to American consumers a portfolio of artisan products sold by the company, which consists of [...]

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Amp Energy, Dale Earnhardt Jr. Rev Up for New Beverage

Brand Marketing

Amp Energy and race car driver Dale Earnhardt Jr. have teamed to launch Tradin’ Paint, a limited-time energy drink. The beverage is available at retail, starting today. “Dale Jr. was [...]

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Green Teen Report Card: ‘A’ for Awareness, ‘D’ for Action

Brand Marketing

While the Millennial generation—or those born after 1978—may be the cohort that is most passionate and educated about environmental issues, its members are not as altruistic as you might think, [...]

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Chanel Celebrates No 5 Anniversary

Brand Marketing

Chanel on Tuesday, May 5, launched several initiatives to commemorate the anniversary of the debut of its legendary No 5 perfume on May 5, 1921. Along with new ads, the [...]

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Mars Sprinkles M&M’s With Disney Characters

Brand Marketing

Consumers can now order a special selection of M&M’s featuring nine Disney themes, via a deal between candy maker Mars Direct and Disney Consumer Products. The candies are being called: [...]

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Malibu Rum Suits Up With Pro Beach Volleyball

Brand Marketing

Malibu Caribbean Rum joins the Association of Volleyball Professionals’ Crocs Tour, a beach volleyball competition touring across the U.S. through late September, as the official and exclusive spirits sponsor. “Volleyball [...]

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‘Apocalyptic’ Slurpee Hits 7-Eleven

Brand Marketing

Just in time for the release of Terminator Salvation, premiering May 21, 7-Eleven Stores will carry a new Slurpee flavor, “Apocalyptic Ice,” along with four collectible 3-D cups and two [...]

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Survey Shows Mixed Trends in Custom Publishing Industry

Brand Marketing

A survey, entitled “Characteristics Study: A Look at the Volume and Type of Custom Publications in America,” was conducted by the Custom Publishing Council via mail this past winter. Results [...]

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Visitors Bureau Lures Tourists to ‘Happy’ San Diego

Brand Marketing

The San Diego Convention and Visitors Bureau recently launched an integrated campaign called “Happy Happens,” an $8.6 million effort positioning the city as a destination loaded with happy places and [...]