Japan Brand this month will open a pop-up shop in New York City to introduce to American consumers a portfolio of artisan products sold by the company, which consists of products selected by Japan’s Ministry of Export Trade and Industry. The move comes after Japan Brand’s exhibit in the U.S., which yielded successful results, per the company.
Japan Brand was first introduced in the U.S. earlier this year as an exhibition at Felissimo Design House. The pop-up shop will be open every day (excluding Sundays) from May 18-30 at the Felissimo townhouse in Manhattan. The products to be sold there include home accessories, stationery, textiles, fashion pieces and lacquer ware products.
Special events during the course of the pop-up shop will include a sushi, sake and knife skills demonstration on May 21, and a floral design workshop followed by a tea reception on May 23 and 29.