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BOSTON Married Web surfers are more likely to make online purchases than single surfers, according to data from the Nielsen//NetRatings @Plan fall 2003 survey.
In the survey of 40,000 adults over a three-month period, 52 percent of married surfers made an online purchase, while 47 percent of singles bought goods or services online, according to the survey.
For married surfers, top online purchases usually related to their homes and families, such as prescription drugs, home improvement items, garden supplies and educational software, according to the survey.
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