Support Grows for TVB’s ePort

NEW YORK Support for ePort, the Television Bureau of Advertising’s open-standard e-business platform, continues to grow. Cox Television and Fox Television’s KTTV in Los Angeles and WNYW-TV in New York have signed on, bringing the number of committed broadcast groups to 28.

Along with most of the major broadcast groups, all the major rep firms have committed to the platform.

“Because of the outstanding support from the broadcast community, TVB ePort will soon be ready to roll,” said Chris Rohrs, president of the TVB.

The first phase of ePort is set to launch in November in time for spot TV buyers to send first-quarter 2008 orders electronically. The entire suite of open standard transactions, from avail through invoice for on-air, Web sites, digital subchannels and other multiplatform offerings, is expected to be ready by March.

Originally announced in February, ePort is funded by the National Association of Broadcasters, broadcast groups and rep firms.