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Go Daddy has found a new girl for its biggest day of the year.
The Internet domain-name marketer, a mainstay on the Super Bowl for eight years running, is bringing in Bar Refaeli, the actress and supermodel, to star opposite Danica Patrick in one of its two 30-second Super Bowl spots this year.
The ad, titled "Perfect Match," is being shot in Los Angeles today (Jan. 4) by ad agency Deutsch New York.
The plot has not been revealed, but Go Daddy chief marketing officer Barb Rechterman says the ad will "make special Super Bowl magic" and "marries Go Daddy's edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining."