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Supermarkets want to join the club: looking for an edge, supermarkets test hot warehouse club format By Betsy Spethma

CHICAGO--Everyone wants to be in the club.

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Warehouse clubs, a retail format expected to hit annual sales of $70 billion by 1998, have already spurred supermarkets to experiment with warehouse formats to blunt growing competition. Marketers also are giving clubs their due.
The pending merger of Costco Wholesale and Price Club will turn up the heat on marketers to deal on price, said Patrick McCormack, analyst with Dean Witter Reynolds.

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