Supermarkets Use Gas, No-Frill Formats to Extend Brands

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NEW YORK — To offset the effects of a national recession, supermarkets across the country are searching for ways to enhance their brand impact. Winn-Dixie, one of the nation’s top ten supermarket chains, is extending its discount warehouse Save Rite division in the metro Atlanta area by rebranding some of its 40 locations there, building new Save Rite markets or possibly reopening previously closed Winn-Dixie stores.

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