Supermarket Chain Mulls 3 Finalists

BOSTON Three agencies have been asked to make final presentation in the review for the Hannaford Bros. supermarkets account, the client said.

Allen & Gerritsen in Watertown, Mass., DeVito/Verdi in New York and Tierney Communications in Philadelphia have advanced

A&G and DeVito/Verdi are independents. Tierney is a unit of Interpublic Group.

Berenter Greenhouse & Webster of New York, also owned by IPG, is not moving into the finals.

A decision is expected by late November.

Pile and Co., the consultancy in Boston, is overseeing the review for the client in Scarborough, Maine [Adweek Online, Sept. 26]. The consultancy has said the client’s recent growth spurt and desire to ramp up its advertising presence drove the decision to hold a review.

Hannaford spent $4 million in domestic measured media last year and approximately $3 million through the first seven months of 2006, per Nielsen Monitor-Plus.

The Scarborough, Maine, chain operates about 150 stores in five Northeastern states: Maine, Massachusetts, New Hampshire, New York and Vermont, with more than 25,000 employees. The company is a unit of Delhaize Group in Belgium.

Portland, Maine-based Via, an independent agency that also has an office here, worked for the client on recent projects, but was not considered the chain’s lead shop. Via recently picked up work on the H.P. Hood account.