SuperBrands 97 Category Ranking: Petroleum/Auto Aftercare

The harsh winter in the last quarter last year helped the category, plus consolidation of mom and pop stores into corporate chains also helped to grow sales.
.Rank….Brand………………. Co. Name, Location
.Lead Agency, Location
…Sales (billions):
…Media Expenditures (millions):
1….The Pep Boys……………Pep Boys-Manny, Moe & Jack, Philadelphia
..Cliff Freeman, New York
…Sales: $1.594
…Media Expenditures: $20.6
2….Midas……………………..Midas International, Chicago
..Wells Rich Greene BDDP, New York
…Sales: $1.140
…Media Expenditures: $52.7
3….Jiffy Lube…………………Jiffy Lube International, Houston, TX
..Smith Advertising, Kansas City, MO
…Sales: $0.657
…Media Expenditures $40.0
4… Cottman………………… Cottman Transmission System, Fort Washington, PA
..In-House
…Sales: NA
…Media Expenditures: $0.7
5….Aamco…………………..Aamco Transmissions, Bala.Cnwyd, PA
..In-House
…Sales: $0.380
…Media Expenditures $20.2
6….Maaco……………………Maaco Enterprises, King of Prussia, PA
..In-House
…Sales: $0.332
…Media Expenditures: $16.6
7….Meineke………………..Meineke Discount Muffler Shops, Charlette, NC
..Media.Inc., New York
…Sales: $0.325
…Media Expenditures: $12.5
8….Valvoline Inst. Oil……Valvoline Instant Oil Change, Lexington, KY
..Meridian Communications, Lexington, KY
…Sales: $0.250
…Media Expenditures: $1.6
9….Tuffy…………………….Tuffy Associates, Toledo, OH
..Soloman Friedman, Detroit
…Sales: $0.066
…Media Expenditures: $0.6
10….Ziebart-Tidy…………Ziebart International, Troy, MI
..J. Walter Thompson, Troy, MI
…Sales: NA
…Media Expenditures: $4.7
SuperBrands 97 Category Ranking: Petroleum Oil Companies
Exxon grew sales by about $10 billion, and Mobil by $8 billion. Fourth place Chevron drew closer to Texaco with a boost in ad outlays.
1….Exxon……..Exxon, Irving, TX
..McCann-Ericson, Dallas
…Sales: $121.8
…Media Expenditures: $15.9
2….Mobil………Mobil.Oil, Fairfax, VA
..DDB Needham, New York
…Sales: $75.3
…Media Expenditures: $35.7
3….Texaco…….Texaco, White Plains, NY
..Bates USA, New York
…Sales: $36.8
…Media Expenditures: $28.5
4….Chevron…..Chevron, San Francisco
..J. Walter Thompson/JWT West, San Francisco
…Sales: $36.3
…Media Expenditures: $36.9
5….Amoco…….Amoco Oil, Chicago
..Sosa.Bromley, Aguilar, San Antonio, TX
…Sales: $31.0
…Media Expenditures: $31.7
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