SuperBrands '96 Category Ranking: TRAVEL

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Hotels
Holiday Inn has waged an aggressive franchisee sign-up program, leading to
significant revenue growth in 1994. The industry also enjoyed occupancy and
rate increases.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 Holiday Inn Holiday Inn Worldwide, Atlanta
Young & Rubicam – New York
Sales: $5.0
Media Exp.:

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