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Network TV
Even without a breakout hit, ABC remains at the top. CBS, struggling against
aggressive Fox, has been passed in ratings (not sales) by NBC, which developed
new hit shows ER and Friends.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 ABC Capital Cities-ABC, New York
Grey Entertainment
Sales: $3.06*
Media Exp.: $32
2 CBS CBS, New York
Bates USA, New York
Sales: $2.89*
Media Exp.: $38.9
3 NBC General Electric, New York
D’Arcy Masius Benton & Bowles, Los Angeles
Sales: $ 2.82*
Media Exp.: $46.5
4 Fox News Corp.,
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