SuperBrands 96 Category Ranking: AUTOMOBILES

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Family Sedans
Honda edged close to category leader Ford with an 11.4% jump in Accord sales,
despite price increases because of a strong yen. Toyota Camry increased 7.4% in
sales.
Brand Co. Name, Location
Lead Agency, Location
Sales (units)
Media Expenditures (millions)
1 Ford Taurus Ford Motor, Dearborn, MI
J. Walter Thompson, Dearborn, MI
Sales: 397,037
Media Exp.:

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