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“Outstanding agents. Outstanding results” is the theme of Richardson Myers & Donofrio’s new television campaign for Re/Max International.
Three 30-second spots ignore rooms, windows and doors, focusing instead on qualities people say they want in a real estate agent, according to the Baltimore shop.
“Everyone’s idea of a great house is different,” said Ken Majka, RM&D’s chief creative officer. “But everyone wanted the same things from the agents—a friendly, experienced guy who’s also a Navy Seal in negotiations.”
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