THE AD: “At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. “At 14, she’ll think they’re unbearable.”
It’s a gut-punching message, but it’s true. Stats then flash on the screen explaining that 45% of girls drop out of sports due to low body confidence by age 14. Of those who do, 48% have been told they don’t have the “right body type” to play.
“1 in 2 girls who quit sports are criticized for their body type. Let’s change the way we talk to our girls,” Dove says in “Keep Her Confident” forgoing diagloue to deliver an important message.
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