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Artist and illustrator Dena Fishbein (“Dena Designs”) is debuting a line extension called “Happi by Dena,” a licensing deal that will include an arrangement with Sunrise Greetings to have her artwork at 15,000 post offices for Mother’s Day.
Happi, which features Fishbein’s handpainted and computerized art in colorful characters and patterns, will be featured on bubble mailers, boxes and other mailing materials. The deal was designed to coincide with the May holiday, but will be ongoing.
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