Sunkist Soda Sponsors ‘Charged Experiences’

DALLAS Sunkist Orange Soda has launched “Sunkist Charged Experiences,” a national campaign that will give six young people the opportunity to meet professionals in the areas of video games, music videos, fashion design, comedy, surfing and bike racing, the client said.

A brand of Plano, Texas-based Dr Pepper/Seven Up, Sunkist surveyed a group of 13- to 26-year-olds and found that 85 percent believed that meeting a professional in their field of interest would encourage them to achieve their career goals.

The individuals and organizations involved with the campaign are GamePro magazine (video gaming), Grammy-nominated director Bryan Barber (music video direction), Ecko Unlimited (fashion design), BET Comic View (comedy), Brad Gerlach (Hawaiian surfing) and the California Superbike School (bike racing).

“We hope that the ‘Sunkist Charged Experiences’ will provide people a chance to bring their dream careers to life,” said Jim Trebilcock, Dr Pepper/Seven Up senior vice president of consumer marketing.

Until Sept. 15, young adults between the ages of 13 and 29 can visit and enter their career choices, the client said. The six winners will be chosen randomly.