Sundance’s First Digital Storytelling Conference Showcases the Best in Brand Videos

'Taking a bold stride away from interruptive advertising'

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events—and Rick Parkhill, CEO of VMA Media, made it happen.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.
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