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Carmichael Lynch is forging ahead with development of a major new campaign for in-home safety marketer First Alert, despite last week’s announcement of the company’s acquisition by Sunbeam Corp.
In addition, Delray Beach, Fla.-based Sunbeam, headed by turnaround specialist Albert J. Dunlap, announced deals to acquire outdoor equipment marketer Coleman Co. and Signature Brands USA, maker of Mr. Coffee appliances. The transactions total approximately $2.5 billion in cash, stock and assumed debt.
Coleman had been owned by MacAndrews & Forbes Holdings, which also controls Revlon.
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