Sunbasket Moves Beyond Meal Kits as the Pandemic Lifts At-Home Eating

The company is repositioning with new branding, pantry staples and a national ad campaign

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Sunbasket, the San Francisco-based meal kit company known for its organic ingredients and assortment of diet-specific plans, is looking to reintroduce itself as a general food-delivery service at a time when more Americans are eating at home.

Formerly under the two-word title Sun Basket, the 7-year-old startup is now selling groceries intended for all meal occasions, such as yogurt, empanadas, pasta, cheese, seafood, steak and several pantry staples. It’s also rolling out premade dishes that are ready to serve in as little as 6 minutes.

“We’ve

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