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CHICAGO The Chicago Sun-Times next week will launch a print campaign promoting the newspaper as “The Bright One.”
The effort, created in-house under the direction of Sun-Times vice president of marketing Jaclene Tetzlaff, shows several real Chicagoans with quotes about why they read the newspaper. One ad shows a young mother and her baby with the headline, “No matter how much I’ve changed, the Sun-Times has always kept up with me.”
“The Chicago Sun-Times has always been Chicago’s local newspaper,” said publisher John Cruickshank in a statement.