Sum Of Archer's Parts Adds Up

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ATLANTA
Archer/Malmo in Memphis, Tenn., recently signed approximately $5 million in additional business from new and current clients.
The assignments–including work from Harrah’s Entertainment, Terminix and Pennzoil–benefit the agency’s direct, co-op, public relations and media units.
Budgets for individual accounts were not disclosed.
The direct marketing unit of Archer/Malmo has expanded its relationship with hometown client Harrah’s Entertainment, which tapped the agency to handle national direct communications for its 15 properties.

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