Sugarbush Ski Resort Review Down to Two Shops

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

boston—Sugarbush Ski Resort has narrowed the review of its estimated $2 million account to a pair of agencies, sources said.

The finalists are DiMassimo Brand Advertising, New York, and Fort Franklin, Boston, according to sources close to the competition.

Jill Whysel, director of marketing at the Warren, Vt.-based vacation facility, said two agencies remained, but she declined to name them.

Next week, the agencies will present speculative creative campaigns during the final portion of the review; a winner is expected to be named in early July, said Whysel.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in