Sugarbush Puts Out Feelers

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boston—Sugarbush Ski Resort has begun talks with several New York and Boston-area agencies for its estimated $2 million account.

The Warren, Vt., resort wants a shop to handle a rebranding effort that will include Web and print-based advertising, according to Jill Whysel, director of marketing at the mountain.

“We’re looking for an agency that can think in unconventional terms,” she said.

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