Subway Trims to 4

NEW YORK Four agencies have reached the final round of the review for the creative portion of Subway’s estimated $220 million ad account, the client said on Friday.

They are Interpublic Group’s Deutsch in New York, Omnicom’s Goodby Silverstein & Partners in San Francisco, Publicis Groupe’s Fallon in Minneapolis, and independent Wieden + Kennedy in Portland, Ore., and New York.

“We are confident we can work with any one of these four finalists to build sales and continue our growth in an extremely competitive market,” said Subway marketing director Chris Carroll in a statement.

IPG’s Lowe in New York and The Martin Agency in Richmond, Va., as well as a team from Grey Global Group’s Grey Worldwide in New York, which would have formed a separate unit to pitch, did not advance; nor did independent McCarthy Mambro Bertino in Boston.

Subway recently assigned projects, including at least one TV spot, to MMB, which will continue to work on the assignments, sources said.

The Milford, Conn., client will brief agencies next week, sources said.

Incumbent Havas’ Euro RSCG MVBMS Partners withdrew from the process earlier this week.

Joanne Davis Consulting in New York is managing the review process.

Media chores with Grey Global’s MediaCom are not in play.