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Jared Fogle is a central figure in Subway’s ongoing $220 million review, but he’s no longer alone as a weight-loss archetype for the sandwich chain. Twins Herman and Sherman Smith tell a similar story in an estimated $15 million TV effort breaking July 13.
McCarthy Mambro Bertino in Boston was cut from the review but nevertheless won the Smith project in May. The result is three 30-second lighthearted testimonial spots featuring the Smith brothers, who came to the client’s attention when they told their Subway diet story on Oprah.
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