Subway Consolidates at MMB

NEW YORK Subway has dismissed Goodby, Silverstein & Partners and consolidated creative duties on its advertising account at MMB, the client confirmed.

Milford, Conn.-based Subway spent nearly $340 million on ads last year, per Nielsen Monitor-Plus.

“[Goodby, Silverstein] did a lot of great work with us in its short time with us,” said Tom Seddon, CEO of the Subway Franchise Advertising Fund Trust, in a statement. “But, based on the successful work of our other national partner, MMB of Boston, we feel MMB can meet our advertising needs, and we don’t require additional help right now.”