Subway Consolidates at MMB

NEW YORK Subway has dismissed Goodby, Silverstein & Partners and consolidated creative duties on its advertising account at MMB, the client confirmed.

Milford, Conn.-based Subway spent nearly $340 million on ads last year, per Nielsen Monitor-Plus.

“[Goodby, Silverstein] did a lot of great work with us in its short time with us,” said Tom Seddon, CEO of the Subway Franchise Advertising Fund Trust, in a statement. “But, based on the successful work of our other national partner, MMB of Boston, we feel MMB can meet our advertising needs, and we don’t require additional help right now.”

“We thought we had some really good work on the table, but I think they felt they were going in a good direction with their other agency,” said Goodby principal Jeff Goodby, referring to independent MMB.

Officials at MMB did not return calls.

Chris Carroll, who managed Subway’s marketing for nearly six years, resigned from the company less than two weeks ago [Adweek Online, July 12]. He will remain at Subway until September.

Goodby and Subway had struggled over the direction of the agency’s upcoming campaign in recent months, sources said. Rough cuts of work slated for a fall release were shown at the client’s board of directors meeting in Hawaii this week, but had not been approved when Carroll resigned, according to sources.

San Francisco-based Goodby, a unit of Omnicom Group, was Subway’s lead creative agency. WPP Group’s Mediacom handles media chores.