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NEW YORK Subway has dismissed Goodby, Silverstein & Partners and consolidated creative duties on its advertising account at MMB, the client confirmed.
Milford, Conn.-based Subway spent nearly $340 million on ads last year, per Nielsen Monitor-Plus.
“[Goodby, Silverstein] did a lot of great work with us in its short time with us,” said Tom Seddon, CEO of the Subway Franchise Advertising Fund Trust, in a statement. “But, based on the successful work of our other national partner, MMB of Boston, we feel MMB can meet our advertising needs, and we don’t require additional help right now.”
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