Subaru Breaks New Ad Effort

Temerlin McClain draws comparisons between cycling legend Lance Armstrong and Subaru of America’s vehicles in four spots breaking today. In one, Armstrong says, “You have to be unstoppable. Be made of steel. But it’s better to be agile, be quick.” Images include Armstrong racing, a driver swerving to avoid an accident and a scientific drawing of the car. A new tag is introduced: “Subaru. Driven by what’s inside.” The Cherry Hill, N.J., company spent about $136 million on media last year, according to CMR.