Suave For Men Explores Its Feminine Side

CHICAGO A new television campaign breaks today for Suave For Men showing the feminine side of males.

Two 30-second spots from Ogilvy & Mather in Chicago air today on ESPN. Print executions break in the May issues of Rolling Stone, Men’s Fitness and Maxim.

In one spot, a man asks his friends in a bar if they notice anything different about him. He informs them that he has used a new hair product. The other spot shows two men at a restaurant with their dates. Instead of the women choosing to go to the bathroom together, the men do.

Print ads take a more straightforward tone with headlines such as “Holds on like a bad relationship.”

The Suave For Men line includes six shampoos and conditioners and four styling aides.

Media spending on the campaign was not disclosed.