Studying the Economics Of Student Life Today

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Perhaps college students aren’t as unwashed a cohort as one might suppose. According to the latest round of polling commissioned for Alloy Inc.’s 360 Youth College Explorer Study, 55 percent of collegians age 18-30 are loyal to the same brand of bar soap their parents use. Even more of them (60 percent) are loyal to their parents’ brand of laundry detergent.

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