Study: DOOH Displays Getting Eyes

Out-of-home digital displays are popping up everywhere, and they’re getting noticed. More than 70 percent of the U.S. population, or 181 million, have viewed a digital video display in the past month, according to a new Arbitron study to be released Tuesday (May 25). More than half of the population, 52 percent or 135 million have viewed digital video display in the past week.

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