Studio Turns Pirate to Promote Movie

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LOS ANGELES Universal Pictures has resorted to hijacking a bilingual network in order to reach young Spanish-English audiences. Or at least it will seem that way this Friday.

To promote Illegal Tender to the 18 to 34-year-old bilingual demo, The Arenas Group has arranged for an 18-hour “takeover” of KBEH-TV’s airwaves on the day of the movie’s release.

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