Studio Taps Peikoff

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20th Century Fox Television has appointed Michael Peikoff vice president of licensing. In his new, Hollywood, Calif.-based position, Peikoff serves as a key member of the studio’s licensing division, overseeing the company’s U.S. licensing business, its domestic licensees and retail initiatives. Previously, Peikoff was president and founder of Peik Performance, a strategic consulting and marketing firm he founded with a number of licensing and entertainment clients.

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