Struggling Voom Seeks a New Shop

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NEW YORK Cablevision’s Rainbow DBS division is looking for an agency that’s “agile and able to respond quickly to dynamic market conditions” to handle the estimated $50 million creative and direct marketing account for its Voom high-definition satellite network, according to the RFP.

The winner will be the second shop for the 5-month-old Voom and, analysts argue, is likely to have an uphill battle marketing the struggling network, a venture they think the marketplace cannot support.

Voom’s

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