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Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line.
In the next extension of the brand's "Stronger Everyday" campaign, created by agency of record Mekanism, Green Bay Packers linebacker Clay Matthews appears in a series of situations where he is tasked with helping athletes performing at any level, from professional to recreational, step up their game.
Oh, and he actually sings in the ads too.
"From the viewers perspective you're hearing the song being sung and then visually on screen you're seeing what feels very much like an epic sports montage with a fun twist," Josh Mohr, CytoSport vp of consumer marketing for Muscle Milk, said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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