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NEW YORK StrawberryFrog here has picked up a global assignment to promote Heineken’s placement in the new 007 film Casino Royale, sources said.
The assignment, which was handed down without a review, is said to be worth more than $10 million. Creative will appear in the U.S. and around the world in advance of the film’s Nov. 17 debut. The film, starring the controversially blonde Daniel Craig as James Bond, is said to feature placement of Heineken’s signature green bottle.
Heineken
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